Propaganda & Persuasion

Author: Garth S. Jowett,Victoria O'Donnell

Publisher: SAGE Publications

ISBN: 1506371337

Category: Language Arts & Disciplines

Page: 416

View: 1545

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Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.

Readings in Propaganda and Persuasion

New and Classic Essays

Author: Garth S. Jowett,Victoria O'Donnell

Publisher: SAGE

ISBN: 1412909007

Category: Language Arts & Disciplines

Page: 287

View: 958

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Readings in Propaganda and Persuasion: New and Classic Essays is a unique, interdisciplinary collection that brings together contemporary and classic readings to provide significant insights into the practice and theory of propaganda and persuasion. The contents range from seminal essays to articles by well-known writers on propaganda to new essays about responses to contemporary issues and events. This engaging anthology also includes analyses of the relationship between rhetoric, propaganda, and persuasion.

Propaganda and Mass Persuasion

A Historical Encyclopedia, 1500 to the Present

Author: Nicholas John Cull,David Holbrook Culbert,David Welch

Publisher: ABC-CLIO

ISBN: 1576078205

Category: History

Page: 479

View: 699

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Entries provide information on the history, key propagandists, and techniques and concepts of propaganda.

Age of Propaganda

The Everyday Use and Abuse of Persuasion

Author: Anthony R. Pratkanis,Anthony Pratkanis,Elliot Aronson

Publisher: Macmillan

ISBN: 9780805074031

Category: Political Science

Page: 432

View: 3326

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Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.

Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

Author: Steven A. Seidman

Publisher: Peter Lang

ISBN: 9780820486161

Category: Political Science

Page: 327

View: 817

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How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters – as well as broadsides, banners, and billboards – have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.

Propaganda, Persuasion and the Great War

Heredity in the modern sale of products and political ideas

Author: Pier Paolo Pedrini

Publisher: Routledge

ISBN: 1351866192

Category: History

Page: 226

View: 8513

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How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a "factory of consensus". The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of perceiving the enemy and the war itself, whose objective was to "make the world safe for democracy". In the discourse of this strategy we find storytelling, humour, satire and fear, but also the language of gestures, recognized as important for the completeness of messages. Were the propagandists "hidden persuaders" who knew the characteristics of the human mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book intends to demonstrate.

War and the Media

Propaganda and Persuasion in the Gulf War

Author: Philip M. Taylor

Publisher: Manchester University Press

ISBN: 9780719037542

Category: Guerre du golfe Persique, 1991 - Propagande

Page: 338

View: 4393

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The Gulf War of 1991 was the highest profile media war in history. Taylor traces the role of the media in the Gulf War and examines the attempts by both the coalition and Iraq to influence public opinion through propaganda and persuasion.

Propaganda and the Ethics of Persuasion - Second Edition

Author: Randal Marlin

Publisher: Broadview Press

ISBN: 1770484663

Category: Philosophy

Page: 350

View: 9693

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This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.

Propaganda and Democracy

The American Experience of Media and Mass Persuasion

Author: J. Michael Sproule

Publisher: Cambridge University Press

ISBN: 9780521470223

Category: Language Arts & Disciplines

Page: 332

View: 8470

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A study of propaganda in relation to twentieth-century democracy.

Media, Persuasion and Propaganda

Author: Marshall Soules

Publisher: Edinburgh University Press

ISBN: 0748644172

Category: Performing Arts

Page: 304

View: 3117

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Using case studies and exercises, this innovative study guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images.

Marketing the Third Reich

Persuasion, Packaging and Propaganda

Author: Nicholas O'Shaughnessy

Publisher: Routledge

ISBN: 1351669907

Category: Business & Economics

Page: 290

View: 3012

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In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.

Propaganda and Persuasion

The Cold War and the Canadian-Soviet Friendship Society

Author: Jennifer Anderson

Publisher: Univ. of Manitoba Press

ISBN: 0887555101

Category: History

Page: N.A

View: 4878

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During the early Cold War, thousands of Canadians attended events organized by the Canadian-Soviet Friendship Society (CSFS) and subscribed to its publications. The CSFS aimed its message at progressive Canadians, hoping to convince them that the USSR was an egalitarian and enlightened state. Attempting to soften, define and redirect the antagonistic narratives of the day, the CSFS story is one of propaganda and persuasion in Cold War Canada. The CSFS was linked to other groups on the Canadian political left and was consistently lead by Canadian communists. For many years, its leader and best known member was the enigmatic Dyson Carter. Raised in a religious family and educated as a scientist, Carter was a prolific author of both popular scientific and pro-Soviet books, and for many years was the editor of the CSFS’s magazine, "Northern Neighbours". Subtitled “Canada’s Authoritative Independent Magazine Reporting on the U.S.S.R.” the magazine featured glossy photo spreads of life in the Soviet Union and upbeat articles on science, medicine,cultural life, and visits to the USSR by Canadians. At the height of the Cold War, Carter claimed the magazine reached 10,000 subscribers across Canada. Using previously unavailable archival sources and oral histories, "Propaganda and Persuasion" looks at the CSFS as a blend of social and political activism, where gender, class, and ethnicity linked communities, and ideology had significance.

Propaganda, Power and Persuasion

From World War I to Wikileaks

Author: David Welch

Publisher: I.B.Tauris

ISBN: 0857737376

Category: Political Science

Page: 272

View: 4900

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As Philip Taylor has written, ‘The challenge (of the modern information age) is to ensure that no single propaganda source gains monopoly over the information and images that shape our thoughts. If this happens, the war propagandists will be back in business again.’ Propaganda came of age in the Twentieth Century. The development of mass- and multi-media offered a fertile ground for propaganda while global conflict provided the impetus needed for its growth. Propaganda has however become a portmanteau word, which can be interpreted in a number of different ways. What are the characteristic features of propaganda, and how can it be defined? The distinguished contributors to this book trace the development of techniques of ‘opinion management’ from the First World War to the current conflict in Afghanistan. They reveal how state leaders and spin-doctors operating at the behest of the state, sought to shape popular attitudes - at home and overseas - endeavouring to harness new media with the objective of winning hearts and minds. The book provides compelling evidence of how the study and practice of propaganda today is shaped by its history.

Strategic Communication and Deformative Transparency

Persuasion in Politics, Propaganda, and Public Health

Author: Isaac Nahon-Serfaty

Publisher: Routledge

ISBN: 1317221044

Category: Language Arts & Disciplines

Page: 110

View: 5405

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This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such approach to understand the strategic and ethical implications of the proactive disclosure of the "shocking", "ugly" or "outside the norm". Four areas are discussed: political communication with particular focus on populist politicians as the deceased Venezuelan president Hugo Chávez, the campaign and presidency of Donald Trump, and the tenure in office of the mayor of Toronto, Rob Ford; propaganda strategies of Islamist terrorist organizations such as the Islamic State’s escalation of the visually horrific; and public health campaigns that use "disturbing images" to promote public awareness and eventually influence behavioural change. This study on the transparently grotesque is part of a research program about the economy of emotions in public communication.

World War II Propaganda: Analyzing the Art of Persuasion during Wartime

Author: David Welch

Publisher: ABC-CLIO

ISBN: 1610696743

Category: History

Page: 196

View: 3917

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Shows in illuminating detail how the Allied and Axis forces used visual images and other propaganda material to sway public opinion during World War II. • Gives the reader primary source examples of World War II propaganda, answering the need for the study of images that is necessary in today's history study • Includes a comprehensive bibliography

Political Persuasion and Attitude Change

Author: Diana Carole Mutz,Paul M. Sniderman,Richard A. Brody

Publisher: University of Michigan Press

ISBN: 9780472065554

Category: Political Science

Page: 295

View: 2010

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Introduces and defines a new field of research on the way political attitudes are influenced and changed

Propaganda Techniques

Author: Henry T. Conserva

Publisher: AuthorHouse

ISBN: 1410704963

Category: Psychology

Page: 108

View: 6507

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Propaganda Techniques is a book designed to illustrate several of the many ways politicians, advertising writers and countless promoters try to control our thoughts. The readers of this book will become more aware of the countless and subtle ways in which they are being manipulated every day. Although initially this book was intended for use by teachers and students, I soon realized it would be useful for people in many other fields. Journalists, business people, sales people, police, counselors, advertisers, politicians, medical personnel and lawyers are just a few of the groups that would find this book useful. General readers would also find it stimulating and provocative. The eighty-nine selected techniques explained in the book are divided into seven sections; Faulty Logic Diversion and Evasion Appealing to the Emotions Using Falsehoods and Trickery Playing on Human Behavioral Tendencies, Mental Capacities and Processes Speaking or Writing Styles Reason or Common Sense The exercises at the end of the book will help the reader gain practice in using the propaganda techniques. The first exercise is for simplification of a persuasive message. A complex message loses effectiveness because most people lack the stamina to wade through a great deal of information to get to the point. The exercise for simplification calls for writing a summary of the Declaration of Independence so that the document will be reduced to a few paragraphs while maintaining the perceived intent of the author. This work should be very useful to all those trying to develop critical thinking skills.

How Propaganda Works

Author: Jason Stanley

Publisher: Princeton University Press

ISBN: 1400865808

Category: Political Science

Page: 376

View: 6330

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Our democracy today is fraught with political campaigns, lobbyists, liberal media, and Fox News commentators, all using language to influence the way we think and reason about public issues. Even so, many of us believe that propaganda and manipulation aren't problems for us—not in the way they were for the totalitarian societies of the mid-twentieth century. In How Propaganda Works, Jason Stanley demonstrates that more attention needs to be paid. He examines how propaganda operates subtly, how it undermines democracy—particularly the ideals of democratic deliberation and equality—and how it has damaged democracies of the past. Focusing on the shortcomings of liberal democratic states, Stanley provides a historically grounded introduction to democratic political theory as a window into the misuse of democratic vocabulary for propaganda's selfish purposes. He lays out historical examples, such as the restructuring of the US public school system at the turn of the twentieth century, to explore how the language of democracy is sometimes used to mask an undemocratic reality. Drawing from a range of sources, including feminist theory, critical race theory, epistemology, formal semantics, educational theory, and social and cognitive psychology, he explains how the manipulative and hypocritical declaration of flawed beliefs and ideologies arises from and perpetuates inequalities in society, such as the racial injustices that commonly occur in the United States. How Propaganda Works shows that an understanding of propaganda and its mechanisms is essential for the preservation and protection of liberal democracies everywhere.