Intelligent Content: A Primer

Author: Ann Rockley,Charles Cooper,Scott Abel

Publisher: XML Press

ISBN: 1457191334

Category: Business & Economics

Page: 147

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Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

Managing Enterprise Content

A Unified Content Strategy

Author: Ann Rockley,Charles Cooper

Publisher: New Riders

ISBN: 0132931648

Category: Computers

Page: 384

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Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Global Content Strategy

Author: Val Swisher

Publisher: XML Press

ISBN: 1492002089

Category: Computers

Page: 100

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When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer. Because of this, more and more companies are translating more content into more languages every day. Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful.

Primer on Decision Making

How Decisions Happen

Author: James G. March

Publisher: Simon and Schuster

ISBN: 1439108331

Category: Business & Economics

Page: 289

View: 7247

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Building on lecture notes from his acclaimed course at Stanford University, James March provides a brilliant introduction to decision making, a central human activity fundamental to individual, group, organizational, and societal life. March draws on research from all the disciplines of social and behavioral science to show decision making in its broadest context. By emphasizing how decisions are actually made -- as opposed to how they should be made -- he enables those involved in the process to understand it both as observers and as participants. March sheds new light on the decision-making process by delineating four deep issues that persistently divide students of decision making: Are decisions based on rational choices involving preferences and expected consequences, or on rules that are appropriate to the identity of the decision maker and the situation? Is decision making a consistent, clear process or one characterized by ambiguity and inconsistency? Is decision making significant primarily for its outcomes, or for the individual and social meanings it creates and sustains? And finally, are the outcomes of decision processes attributable solely to the actions of individuals, or to the combined influence of interacting individuals, organizations, and societies? March's observations on how intelligence is -- or is not -- achieved through decision making, and possibilities for enhancing decision intelligence, are also provided. March explains key concepts of vital importance to students of decision making and decision makers, such as limited rationality, history-dependent rules, and ambiguity, and weaves these ideas into a full depiction of decision making. He includes a discussion of the modern aspects of several classic issues underlying these concepts, such as the relation between reason and ignorance, intentionality and fate, and meaning and interpretation. This valuable textbook by one of the seminal figures in the history of organizational decision making will be required reading for a new generation of scholars, managers, and other decision makers.

The Robotics Primer

Author: Maja J. Matarić

Publisher: MIT Press

ISBN: 026263354X

Category: Computers

Page: 306

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A broadly accessible introduction to robotics that spans the most basic concepts and the most novel applications; for students, teachers, and hobbyists.

Mastering the Art of Performance

A Primer for Musicians

Author: Stewart Gordon

Publisher: Oxford University Press on Demand

ISBN: 0195177436

Category: Music

Page: 210

View: 7804

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This manual gives musicians and other performers practical insights on every aspect of performance. Through real life examples and pre-performance exercises, Gordon also offers detailed and workable suggestions for solving the issues and problems associated with live performance.

Building Organizational Intelligence

A Knowledge Management Primer

Author: Jay Liebowitz

Publisher: CRC Press

ISBN: 9780849320361

Category: Technology & Engineering

Page: 160

View: 8018

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"Sharing knowledge is power." If ever there were a field to which this applies, it is the knowledge management industry. And in today's highly-competitive, fast-paced business world, corporations, businesses and organizations in both the public and private sectors are constantly searching for new cutting-edge methods and techniques for creating, storing, capturing, managing, organizing, distributing, combining, and retrieving knowledge. But the task of accomplishing such functions is not as simple as it sounds. Jay Liebowitz's Building Organizational Intelligence: A Knowledge Management Primer gives executives, managers, systems analysts, and other knowledge-management professionals the competitive edge they need in achieving that task. In a concise and easy-to-read format, the book describes the concepts, techniques, methodologies, and tools associated with those functions, and includes mini-case studies and vignettes of how industry is developing and applying these functions towards building organizational intelligence. What's more, the book is packaged with a limited functionality version of "WisdomBuilder," the first in a family of knowledge-management tools that provide a fully integrated solution to the information management and analysis dilemma. Able to run under Windows 95, 98 and NT, "WisdomBuilder" solves the information overload problem by reducing the time and cost of extracting information and other research knowledge from disorganized repositories of heterogeneous data.

A Plato Primer

Author: J.D.G. Evans

Publisher: Routledge

ISBN: 1317492137

Category: History

Page: 192

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"A Plato Primer" introduces beginning students and the general reader to the main theses, concepts and arguments in Plato's philosophy. Subtle, versatile and multi-faceted though Plato's thought undoubtedly is, it has a core that needs to be explored and savoured. Evans presents this core, as it appears over a large range of his works, spread out over many decades of composition and many philosophical topics. Through all this diversity Plato's original philosophical personality shines through. Evans approaches the material thematically, in terms of modern philosophical categories, in seven main chapters. Within each of these individual treatments Evans follows the lines of argument in the main works of Plato that explore them. Indications about how to pursue given topics in the secondary literature are given in the helpful guide to further reading.

Author Experience

Author: Rick Yagodich

Publisher: XML Press

ISBN: 1492002046

Category: Computers

Page: 178

View: 1125

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In recent years, information architecture and user experience have become recognized fields with mature methodologies, What has been lacking in the world of content strategy has been attention to the foundation these disciplines are built on: authors. Author Experience focuses on the value of managing the communication process effectively and efficiently. It deals with this process from the point of view of those who create and manage content. This book defines author experience, outlines the challenges that stand in the way of a good author experience, and provides a set of design patterns that will help you define and implement an author experience that improves content quality and author efficiency.

Multivariate Statistical Methods

A Primer, Fourth Edition

Author: Bryan F.J. Manly,Jorge A. Navarro Alberto

Publisher: CRC Press

ISBN: 1498728995

Category: Mathematics

Page: 269

View: 7300

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Multivariate Statistical Methods: A Primer provides an introductory overview of multivariate methods without getting too deep into the mathematical details. This fourth edition is a revised and updated version of this bestselling introductory textbook. It retains the clear and concise style of the previous editions of the book and focuses on examples from biological and environmental sciences. The major update with this edition is that R code has been included for each of the analyses described, although in practice any standard statistical package can be used. The original idea with this book still applies. This was to make it as short as possible and enable readers to begin using multivariate methods in an intelligent manner. With updated information on multivariate analyses, new references, and R code included, this book continues to provide a timely introduction to useful tools for multivariate statistical analysis.

Neuroscience: A Primer (Softcover)

Author: Lauren Stutzbach

Publisher: Lulu.com

ISBN: 9781329062450

Category: Science

Page: 98

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Learn the basic neuroscience behind how our brains work. Written, illustrated, and edited by graduate students in the Neuroscience Graduate Group at the University of Pennsylvania, this Neuroscience Primer is intended for any reader with a high-school-level education.

The Language of Technical Communication

Author: Ray Gallon

Publisher: XML Press

ISBN: 1492017248

Category: Computers

Page: 140

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The Language of Technical Communication has a dual objective: to define the terms that form the core of technical communication as it is practiced today, while predicting where the field will go in the future. The choice of terms defined in this book followed two overarching principles: include all aspects of the discipline of technical communication, not just technical writing, and select terms that will be relevant into the foreseeable future.The Language of Technical Communication is a collaborative effort with fifty-two expert contributors, all known for their depth of knowledge. You will probably recognize many of their names, and you will probably want to learn more about the ones who are new to you. Each contributed term has a concise definition, an importance statement, and an essay that describes why technical communicators need to know that term. You will find well understood terms, such as content reuse and minimalist design, alongside new terms, such as the Internet of Things and augmented reality. They span the depth and breadth, as well as the past and future, of technical communication.

The Language of Content Strategy

Author: Scott Abel,Rahel Anne Bailie

Publisher: XML Press

ISBN: 1492001961

Category: Computers

Page: 136

View: 2812

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The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowledge, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy. This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession

Beginning with Disability

A Primer

Author: Lennard J. Davis

Publisher: Routledge

ISBN: 1315453193

Category: Social Science

Page: 358

View: 4624

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While there are many introductions to disability and disability studies, most presume an advanced academic knowledge of a range of subjects. Beginning with Disability is the first introductory primer for disaibility studies aimed at first year students in two- and four-year colleges. This volume of essays across disciplines—including education, sociology, communications, psychology, social sciences, and humanities—features accessible, readable, and relatively short chapters that do not require specialized knowledge. Lennard Davis, along with a team of consulting editors, has compiled a number of blogs, vlogs, and other videos to make the materials more relatable and vivid to students. "Subject to Debate" boxes spotlight short pro and con pieces on controversial subjects that can be debated in class or act as prompts for assignments.

Python

Pocket Primer

Author: Oswald Campesato

Publisher: Stylus Publishing, LLC

ISBN: 1937585492

Category: Computers

Page: 200

View: 6978

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As part of the new Pocket Primer series, this book provides an overview of the major aspects and the source code to use Python 2. It covers the latest Python developments, built-in functions and custom classes, data visualization, graphics, databases, and more. It includes a companion disc with appendices, source code, and figures. This Pocket Primer is primarily for self-directed learners who want to learn Python 2 and it serves as a starting point for deeper exploration of Python programming. Features: +Includes a companion disc with appendices, source code, and figures +Contains material devoted to Raspberry Pi, Roomba, JSON, and Jython +Includes latest Python 2 developments, built-in functions and custom classes, data visualization, graphics, databases, and more +Provides a solid introduction to Python 2 via complete code samples On the CD-ROM: +Appendices (HTML5 and JavaScript Toolkits, Jython, SPA) +Source code samples +All images from the text (including 4-color) +Solutions to Odd-Numbered Exercises

Sex is a Funny Word

A Book about Bodies, Feelings, and YOU

Author: Cory Silverberg

Publisher: Seven Stories Press

ISBN: 1609806077

Category: Juvenile Nonfiction

Page: 192

View: 8790

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2016 Winner of the Norma Fleck Award for Canadian Children’s Non-Fiction 2016 ALA Stonewall Book Award, Honor Book A comic book for kids that includes children and families of all makeups, orientations, and gender identies, Sex Is a Funny Word is an essential resource about bodies, gender, and sexuality for children ages 8 to 10 as well as their parents and caregivers. Much more than the "facts of life" or “the birds and the bees," Sex Is a Funny Word opens up conversations between young people and their caregivers in a way that allows adults to convey their values and beliefs while providing information about boundaries, safety, and joy. The eagerly anticipated follow up to Lambda-nominated What Makes a Baby, from sex educator Cory Silverberg and artist Fiona Smyth, Sex Is a Funny Word reimagines "sex talk" for the twenty-first century.

A Semantic Web Primer

Author: Grigoris Antoniou,Paul Groth,Frank van Harmelen,Rinke Hoekstra

Publisher: MIT Press

ISBN: 0262304686

Category: Computers

Page: 288

View: 7491

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The development of the Semantic Web, with machine-readable content, has the potential to revolutionize the World Wide Web and its uses. A Semantic Web Primer provides an introduction and guide to this continuously evolving field, describing its key ideas, languages, and technologies. Suitable for use as a textbook or for independent study by professionals, it concentrates on undergraduate-level fundamental concepts and techniques that will enable readers to proceed with building applications on their own and includes exercises, project descriptions, and annotated references to relevant online materials.The third edition of this widely used text has been thoroughly updated, with significant new material that reflects a rapidly developing field. Treatment of the different languages (OWL2, rules) expands the coverage of RDF and OWL, defining the data model independently of XML and including coverage of N3/Turtle and RDFa. A chapter is devoted to OWL2, the new W3C standard. This edition also features additional coverage of the query language SPARQL, the rule language RIF and the possibility of interaction between rules and ontology languages and applications. The chapter on Semantic Web applications reflects the rapid developments of the past few years. A new chapter offers ideas for term projects. Additional material, including updates on the technological trends and research directions, can be found at http://www.semanticwebprimer.org.