Content Strategy At Work

Author: Margot Bloomstein

Publisher: Elsevier

ISBN: 0123919223

Category: Business & Economics

Page: 163

View: 663

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Outlines the principles of content strategy, including case studies of Johns Hopkins Medicine, MINI, and Icebreaker.

Content Strategy at Work

Real-world Stories to Strengthen Every Interactive Project

Author: Margot Bloomstein

Publisher: Elsevier

ISBN: 0123919290

Category: Computers

Page: 184

View: 2404

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Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects

The Content Strategy Toolkit

Methods, Guidelines, and Templates for Getting Content Right

Author: Meghan Casey

Publisher: New Riders

ISBN: 0134105125

Category: Computers

Page: 288

View: 3753

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In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face. In this practical and relevant guide, you’ll learn how to: Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You’ll learn to control your content–and not have it control you.

Managing Enterprise Content

A Unified Content Strategy

Author: Ann Rockley,Charles Cooper

Publisher: New Riders

ISBN: 0132931648

Category: Computers

Page: 384

View: 4605

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Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Content Strategy for the Web

Author: Kristina Halvorson,Melissa Rach

Publisher: New Riders

ISBN: 0132883244

Category: Computers

Page: 216

View: 2087

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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Content Strategy

Connecting the dots between business, brand, and benefits

Author: Rahel Anne Bailie,Noz Urbina

Publisher: XML Press

ISBN: 1457182548

Category: Computers

Page: 306

View: 3667

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If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Inside the Book Introduction to Content Strategy Why Content Strategy and Why Now The Value and ROI of Content Content Under the Hood Developing a Content Strategy Glossary, Bibliography, and Index

Content Everywhere

Strategy and Structure For Future-Ready Content

Author: Sara Wachter-Boettcher

Publisher: Rosenfeld Media

ISBN: 193382090X

Category: Computers

Page: 240

View: 9027

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Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Your Brain at Work

Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long

Author: David Rock

Publisher: Harper Collins

ISBN: 9780061943546

Category: Business & Economics

Page: 304

View: 721

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In Your Brain at Work, David Rock takes readers inside the heads—literally—of a modern two-career couple as they mentally process their workday to reveal how we can better organize, prioritize, remember, and process our daily lives. Rock, the author of Quiet Leadership and Personal Best, shows how it’s possible for this couple, and thus the reader, not only to survive in today’s overwhelming work environment but succeed in it—and still feel energized and accomplished at the end of the day.

Unlocking Happiness at Work

How a Data-driven Happiness Strategy Fuels Purpose, Passion and Performance

Author: Jennifer Moss

Publisher: Kogan Page Publishers

ISBN: 074947808X

Category: Business & Economics

Page: 240

View: 1971

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Unlocking Happiness at Work takes you on a journey into why and how leaders should become compassionate capitalists and ensure that their teams thrive. This book debunks the myth that happiness at work is a waste of time and demonstrates how it can deliver a more productive and engaged workforce, which can have real impact on the bottom line. Based on two decades of scientific research, real-time data, interviews and case studies, this book proves that happiness fuels higher performance, provides a greater sense of purpose and spreads passion throughout organizations. With insightful practical guidance throughout, Unlocking Happiness at Work is a lively and persuasive exploration of how to be happier and make others happier through the power of habits, emotional intelligence and an innovative approach to work/life flow. Case studies from lululemon, Zappos, Misfit Inc, The Body Shop and more are supported by tangible data and key performance indicators that show the significant benefits that come from adopting a happiness strategy. This is an essential resource for leaders who want to increase sustainability, attract new talent, improve their brand and boost profitability - in a way that is life-enhancing for them and their people.

Models at Work

A Practitioner's Guide to Risk Management

Author: J. Farid

Publisher: Springer

ISBN: 1137371641

Category: Business & Economics

Page: 613

View: 9930

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This book provides a much needed 'middle ground' for risk practitioners who need an in-depth understanding of risk management without excessive formulae or theory. Written to appeal to a broad but financially-minded audience, it provides coverage of risk management and the frameworks commonly applied in the financial services industry.

The Digital Crown

Winning at Content on the Web

Author: Ahava Leibtag

Publisher: Newnes

ISBN: 0124076572

Category: Computers

Page: 358

View: 4856

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In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer Learn both the theoretical and practical applications of content and communication on-line Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business

Enterprise Content Strategy

Author: Kevin Nichols

Publisher: XML Press

ISBN: 1492002127

Category: Computers

Page: 160

View: 3924

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Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.

Change, Strategy and Projects at Work

Author: Roger Jones,Neil Murray

Publisher: Routledge

ISBN: 0750689447

Category: Business & Economics

Page: 216

View: 9090

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Information and communication technologies (ICTs) are important drivers and enablers of change in the workplace. This book develops the project-working skills that are needed to deliver change in the workplace. It explains how to apply them to suitable areas of work. "Change, Strategy and Projects in the Workplace" improves understanding and appreciation of the continuing necessity and impact of change on individuals and their organizations. This approach provides benefits to an organization as well as developing skills that are valued in the workplace. Gain an understanding of how Information and Communication Technologies both drive and enable change in the workplace. Apply the skills and knowledge gained to your own project involving the use of ICTs and associated business systems in your workplace. Develop your knowledge, understanding and skills in project working, such as planning and organising, problem solving, showing initiative, adaptability and flexibility

Content Audits and Inventories

Author: Paula Ladenburg Land

Publisher: XML Press

ISBN: 1492002003

Category: Computers

Page: 152

View: 2351

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Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.

Strategy That Works

How Winning Companies Close the Strategy-to-Execution Gap

Author: Paul Leinwand,Cesare R. Mainardi

Publisher: Harvard Business Review Press

ISBN: 1625275218

Category: Business & Economics

Page: 288

View: 4963

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How to close the gap between strategy and execution Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors. Based on new research, the authors reveal five practices for connecting strategy and execution used by highly successful enterprises such as IKEA, Natura, Danaher, Haier, and Lego. These companies: • Commit to what they do best instead of chasing multiple opportunities • Build their own unique winning capabilities instead of copying others • Put their culture to work instead of struggling to change it • Invest where it matters instead of going lean across the board • Shape the future instead of reacting to it Packed with tools you can use for building these five practices into your organization and supported by in-depth profiles of companies that are known for making their strategy work, this is your guide for reconnecting strategy to execution.

Disney Magic

Business Strategy You Can Use at Work and at Home

Author: Rich Hamilton

Publisher: Sellbetter Tools

ISBN: 9780972847605

Category: Business & Economics

Page: 103

View: 2555

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Walt Disney created cartoons, animated features and feature films, and his most successful venture was the creation of Disneyland. This book, by a Disney outsider, is an independent examination of Disney's most powerful success secrets. It focuses on how Disney achieved financial success, and on the Disney company's amazing management techniques. Use these methods at home or in your business.

Great at Work

How Top Performers Do Less, Work Better, and Achieve More

Author: Morten Hansen

Publisher: Simon and Schuster

ISBN: 1476765626

Category: Business & Economics

Page: 320

View: 6113

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The "New York Times"-bestselling author of "Great by Choice" deliversan authoritative, practical guide to individual performance based on analysisfrom an exhaustive, groundbreaking study.

Clout

The Art and Science of Influential Web Content

Author: Colleen Jones

Publisher: Pearson Education

ISBN: 9780132562911

Category: Computers

Page: 240

View: 1912

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Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.

Alive at Work

The Neuroscience of Helping Your People Love What They Do

Author: Daniel M. Cable

Publisher: Harvard Business Press

ISBN: 1633694267

Category: Business & Economics

Page: 224

View: 7425

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Poll after poll has confirmed that an astonishing number of workers are disengaged from their work. Why is this happening? And how can we fix the problem? In this bold, enlightening book, social psychologist and professor Daniel M. Cable takes leaders into the minds of workers and reveals the surprising secret to restoring their zest for work. Disengagement isn't a motivational problem, it's a biological one. Humans aren't built for routine and repetition. We're designed to crave exploration, experimentation, and learning--in fact, there's a part of our brains, which scientists have coined "the seeking system," that rewards us for taking part in these activities. But the way organizations are run prevents many of us from following our innate impulses. As a result, we shut down. Things need to change. More than ever before, employee creativity and engagement are needed to win. Fortunately, it won't take an extensive overhaul of your organizational culture to get started. With small nudges, you can personally help people reach their fullest potential. Alive at Work reveals: How to encourage people to bring their best selves to work and use their greatest strengths to help your organization flourish How to build creative environments that motivate people to share ideas, work smarter, and embrace change How to enhance people's connection to their work and your customers How to create personalized experiences that help people feel a deeper sense of purpose Filled with fascinating stories from the author's extensive research, Alive at Work is the inspirational guide that you need to tap into the passion, creativity, and purpose fizzing beneath the surface of every person who falls under your leadership.