Content Everywhere

Strategy and Structure For Future-Ready Content

Author: Sara Wachter-Boettcher

Publisher: Rosenfeld Media

ISBN: 193382090X

Category: Computers

Page: 240

View: 4689

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Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Awesome Is Everywhere

Author: Neil Pasricha

Publisher: Penguin

ISBN: 0143197045

Category: Juvenile Fiction

Page: 32

View: 7588

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A stunning first picture book from the New York Times bestselling author of The Book of Awesome. Are you ready? With the simple touch of your fingers go on a stunning interactive journey to see the world as you never have before. Fly through wispy clouds, dive deep into the sparkling ocean, feel wet grains of sand on a hot and sunny beach... You will discover you can fly your mind to anywhere on Earth. And by the time you reach the surprise ending in this unforgettable journey you'll learn that awesome truly is everywhere.

Content Strategy for the Web

Author: Kristina Halvorson,Melissa Rach

Publisher: New Riders

ISBN: 0132883244

Category: Computers

Page: 216

View: 8018

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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Content Strategy at Work

Real-world Stories to Strengthen Every Interactive Project

Author: Margot Bloomstein

Publisher: Elsevier

ISBN: 0123919290

Category: Computers

Page: 184

View: 1153

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Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects

The Content Strategy Toolkit

Methods, Guidelines, and Templates for Getting Content Right

Author: Meghan Casey

Publisher: New Riders

ISBN: 0134105125

Category: Computers

Page: 288

View: 7266

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In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face. In this practical and relevant guide, you’ll learn how to: Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You’ll learn to control your content–and not have it control you.

Little Fires Everywhere

Author: Celeste Ng

Publisher: Penguin

ISBN: 0735224293

Category: Fiction

Page: 338

View: 4398

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"Traces the intertwined fates of the picture-perfect Richardson family and the enigmatic mother and daughter who upend their lives"--

Managing Enterprise Content

A Unified Content Strategy

Author: Ann Rockley,Charles Cooper

Publisher: New Riders

ISBN: 0132931648

Category: Computers

Page: 384

View: 1150

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Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Managing Chaos

Digital Governance by Design

Author: Lisa Welchman

Publisher: Rosenfeld Media

ISBN: 1933820829

Category: Business & Economics

Page: 248

View: 6761

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Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assets—people, content, and technology—by practicing the discipline of digital governance. Managing Chaos inspires new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.

Arsenic is Everywhere: Cause for Concern?

Author: William R Cullen,Kenneth J Reimer

Publisher: Royal Society of Chemistry

ISBN: 1782626638

Category: Science

Page: 293

View: 901

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Arsenic is a naturally occurring element and, as such, it is present in the environment and in our food and drink. It can even be involved in supporting life processes. However, due to its toxicity, there is concern about its presence in our diet. This book examines the real risks and impacts of arsenic in our lives. Looking at arsenic and its compounds, this book explores the presence of arsenic in food and water, the need to clarify its toxicity, and current scientific and public misconceptions about arsenic. It also looks at the use of arsenic in medicine, from cancer treatments to alternative therapies such as homeopathy. Following on from "Is Arsenic an Aphrodisiac?: The Sociochemistry of an Element", this book continues the authors work in addressing the issues surrounding arsenic. It is a fascinating read for general readers as it unveils the reality of our exposure to arsenic in our daily lives.

Content Strategy, Vol. 2

Planning, Producing And Maintaining Quality Content

Author: Smashing Magazine

Publisher: Smashing Magazine

ISBN: 3945749298

Category: Computers

Page: 135

View: 8881

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A brilliant design deserves brilliant content. Content that is intuitive, compelling and flexible. With the help of this eBook, you will learn to face the content challenge. Take it as your guide through the critical phases of content planning, production and maintenance, your partner in crime to develop your content strategy. In this eBook we’ll cover practical editing tips just like strategies to improve your information architecture. Ideas on how to run a content-planning workshop help you get everyone in your team pulling in the same direction. Furthermore, our authors share strategies for a content audit that is bound to tame the daunting beast that a mass of content can easily turn into. And to ensure your content is useful on every device, we’ll provide tips for developing a mobile content strategy. Don’t let your content be only a sidekick. Give it the same attention and care you put into designing all the other bits of your product and you’ll see its real power unfolding. TABLE OF CONTENTS - Editing Tips For Business Web Content, written by Brad Shorr - Framing Effective Messages To Motivate Your Users, written by Victor Yocco - Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers, written by Jon Bernbach - How To Run A Content-Planning Workshop, written by James Deer - Help Your Content Go Anywhere With A Mobile Content Strategy, written by Kerry Crawford - Improving Your Information Architecture With Card-Sorting: A Beginner’s Guide, written by Pierre Croft - Content Knowledge Is Power, written by Sara Wachter-Boettcher - Dealing With Redundant, Out-Of-Date And Trivial (ROT) Content, written by Paul Boag

Wreck This Journal

Author: Keri Smith

Publisher: Penguin Books

ISBN: 0399162704

Category: Language Arts & Disciplines

Page: 224

View: 318

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Special limited duct tape cover edition of the internationally bestselling phenomenon with over 7 million copies sold! Paint, poke, create, destroy, and wreck--to create a journal as unique as you are For anyone who's ever had trouble starting, keeping, or finishing a journal or sketchbook comes this expanded edition of Wreck This Journal, a subversive illustrated book that challenges readers to muster up their best mistake- and mess-making abilities to fill the pages of the book--or destroy them. Through a series of creative and quirky prompts, acclaimed guerilla artist Keri Smith encourages journalers to engage in destructive acts--poking holes through pages, adding photos and defacing them, painting pages with coffee, coloring outside the lines, and more--in order to experience the true creative process. With Smith's unique sensibility, readers are introduced to a new way of art- and journal-making, discovering novel ways to escape the fear of the blank page and fully engage in the creative process. To create is to destroy. Happy wrecking!

Designing Connected Content

Plan and Model Digital Products for Today and Tomorrow

Author: Carrie Hane,Mike Atherton

Publisher: New Riders

ISBN: 0134764048

Category: Computers

Page: 240

View: 5727

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With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices? In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow. Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first. Learn how to Model your content and its underlying subject domain Design digital products that scale without getting messy Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation

Inbound Content

A Step-By-Step Guide To Doing Content Marketing the Inbound Way

Author: Justin Champion

Publisher: John Wiley & Sons

ISBN: 1119488974

Category: Business & Economics

Page: 256

View: 5057

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Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.

Why School?

Reclaiming Education for All of Us

Author: Mike Rose

Publisher: The New Press

ISBN: 162097004X

Category: Education

Page: 272

View: 3822

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Why School? is a little book driven by big questions. What does it mean to be educated? What is intelligence? How should we think about intelligence, education, and opportunity in an open society? Drawing on forty years of teaching and research and "a profound understanding of the opportunities, both intellectual and economic, that come from education" (Booklist), award-winning author Mike Rose reflects on these and other questions related to public schooling in America. He answers them in beautifully written chapters that are both rich in detail and informed by an extensive knowledge of history, the psychology of learning, and the politics of education. This paperback edition includes three new chapters showing how cognitive science actually narrows our understanding of learning, how to increase college graduation rates, and how to value the teaching of basic skills. An updated introduction by Rose, who has been hailed as "a superb writer and an even better storyteller" (TLN Teachers Network), reflects on recent developments in school reform. Lauded as "a beautifully written work of literary nonfiction" (The Christian Science Monitor) and called "stunning" by the New Educator Journal, Why School? offers an eloquent call for a bountiful democratic vision of the purpose of schooling.

Blown to Bits

Your Life, Liberty, and Happiness After the Digital Explosion

Author: Harold Abelson,Ken Ledeen,Harry R. Lewis

Publisher: Addison-Wesley Professional

ISBN: 0137135599

Category: Computers

Page: 366

View: 3813

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Every day, billions of photographs, news stories, songs, X-rays, TV shows, phone calls, and emails are being scattered around the world as sequences of zeroes and ones: bits. We can't escape this explosion of digital information and few of us want to-the benefits are too seductive. The technology has enabled unprecedented innovation, collaboration, entertainment, and democratic participation. But the same engineering marvels are shattering centuries-old assumptions about privacy, identity, free expression, and personal control as more and more details of our lives are captured as digital data. Can you control who sees all that personal information about you? Can email be truly confidential, when nothing seems to be private? Shouldn't the Internet be censored the way radio and TV are? is it really a federal crime to download music? When you use Google or Yahoo! to search for something, how do they decide which sites to show you? Do you still have free speech in the digital world? Do you have a voice in shaping government or corporate policies about any of this? Blown to Bits offers provocative answers to these questions and tells intriguing real-life stories. This book is a wake-up call To The human consequences of the digital explosion.

The Content Trap

A Strategist's Guide to Digital Change

Author: Bharat Anand

Publisher: Random House

ISBN: 0812995392

Category: Business & Economics

Page: 464

View: 371

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“A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “Today, to some extent, every company is a media company, but Anand emphasizes that it’s not just about the content you create; it’s the connections you make that matter—the platforms and network effects.”—Doug McMillon, CEO, Wal-Mart Stores “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal

The Content Strategy Toolkit

Methods, Guidelines, and Templates for Getting Content Right

Author: Meghan Casey

Publisher: New Riders

ISBN: 0134105125

Category: Computers

Page: 288

View: 1500

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In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face. In this practical and relevant guide, you’ll learn how to: Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You’ll learn to control your content–and not have it control you.

Global Content Strategy

Author: Val Swisher

Publisher: XML Press

ISBN: 1492002089

Category: Computers

Page: 100

View: 8871

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When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer. Because of this, more and more companies are translating more content into more languages every day. Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful.