A First Look at Communication Theory

Author: Em Griffin

Publisher: McGraw-Hill Higher Education

ISBN: 0077842456

Category: Language Arts & Disciplines

Page: 560

View: 3027

The ninth edition of A First Look at Communication Theory justifies again the program’s enduring popularity. Em Griffin, now joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives. This program ensures that students have a solid foundation with which to begin understanding the relationships between theories.

A First Look at Communication Theory

Author: Emory A. Griffin,Andrew Ledbetter,Glenn Grayson Sparks

Publisher: McGraw-Hill Humanities/Social Sciences/Languages

ISBN: 9789814577168

Category: Language Arts & Disciplines

Page: 482

View: 5867

"The ninth edition of A First Look at Communication Theory justifies again the program's enduring popularity. Em Griffin, now joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives. This program ensures that students have a solid foundation with which to begin understanding the relationships between theories. "--

A First Look at Communication Theory

Author: Emory A. Griffin

Publisher: N.A

ISBN: 9780071086424

Category: Communication

Page: 486

View: 8977

The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

Mass Communication Theories

Explaining Origins, Processes, and Effects

Author: Melvin L. DeFleur,Margaret H. DeFleur

Publisher: Routledge

ISBN: 1317346572

Category: Language Arts & Disciplines

Page: 400

View: 7278

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

Applying Communication Theory for Professional Life

A Practical Introduction

Author: Marianne Dainton,Elaine D. Zelley

Publisher: SAGE Publications

ISBN: 1506315488

Category: Language Arts & Disciplines

Page: 288

View: 2482

Updated Edition of Bestseller! Applying Communication Theory for Professional Life, by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. New to the Fourth Edition All case studies now include specific questions about ethical issues associated with the narrative of the case and how knowledge of theory can help you negotiate these ethical dilemmas. The simulated “Education as Entertainment Theory” includes apps and other new media forms of educational content, keeping you up-to-date with the latest technology. Four new case studies have been added to show you how the theories are tied to recent events. The cases are titled: 1. “You’re Fired” 2. “Bad Move” 3. “Million Dollar Manipulation” 4. “The (New) Media Culture Wars” New research and scholarship for all theories can be found in the “Chapter Summaries” and “Research Applications” of each chapter. Numerous political examples have been added to reflect the increasingly divergent political rhetoric in the United States.

Communication Theories

Perspectives, Processes, and Contexts

Author: Katherine Miller

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

ISBN: 9780767405003

Category: Language Arts & Disciplines

Page: 341

View: 2795

Communication Theories is designed to provide students with a current and comprehensive discussion of influential theories in communication. While it emphasizes theories developed by communication scholars, the book also includes theories developed outside the field that have strongly influence the work of communication scholars. The main goals of this text are to provide students with a complete understanding of the strengths and weaknesses of communication theories; help students see where these theories fit in the grand scheme of social inquiry; and help students learn more generally about how to evaluate and critique theories at a more sophisticated level of understanding.

Introducing Communication Theory

Analysis and Application

Author: Richard L. West,Lynn H. Turner

Publisher: McGraw-Hill Humanities/Social Sciences/Languages

ISBN: 9780071326476

Category: Communication

Page: 640

View: 5047

"Introducing Communication Theory: Analysis and Application" focuses on the links among theory and everyday experiences. The text uses an engaging writing style to present the concept of theory, and helps students become insightful critical thinkers.

An Integrated Approach to Communication Theory and Research

Author: Michael Brian Salwen

Publisher: Taylor & Francis

ISBN: 9780805863819

Category: Language Arts & Disciplines

Page: 576

View: 5182

This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.

Theories of Communication

Author: Eric McLuhan,Marshall McLuhan

Publisher: Peter Lang Pub Incorporated

ISBN: 9781433112133

Category: Language Arts & Disciplines

Page: 253

View: 3833

<I>Theories of Communication is the realization of a project begun in the 1970s with Marshall McLuhan and now brought to completion by his son, Eric McLuhan. This collection of short essays assembles theories of communication from a diverse range of famous people - from Thomas Aquinas and Francis Bacon to Wyndham Lewis and Ezra Pound - and ends with an essay on Marshall McLuhan's own theory of communication. While the majority of the essays have been previously published, all are seminal pieces in the field. Their presence together in one volume is a significant contribution to the overall task of understanding culture and communication in our time, and will appeal to both scholars and students interested in the work of Marshall McLuhan.

Engaging Theories in Interpersonal Communication

Multiple Perspectives

Author: Dawn O. Braithwaite,Paul Schrodt

Publisher: SAGE Publications

ISBN: 1483315738

Category: Language Arts & Disciplines

Page: 472

View: 4161

Use and Understand Interpersonal Communication Theories Engaging Theories in Interpersonal Communication: Multiple Perspectives highlights key theories used to guide interpersonal communication research. The Second Edition features 30 theory chapters written by leading scholars in interpersonal communication, including new coverage of evolutionary theories, Problematic Integration Theory, supportive communication theories, Theory of Motivated Information Management, critical approaches to interpersonal communication, and Media Multiplexity Theory. Each theory chapter follows the same structure to help readers easily find and compare information across theories. An updated introductory chapter maps the history and the current state of interpersonal communication theory since publication of the first edition, based on comprehensive analysis of published scholarship. Presenting both classic and cutting-edge issues, the book organizes theories into three clusters—theories that are individually-centered; theories that are focused on discourse and interaction processes; and theories that examine how communication functions in personal relationships. All authors interweave abstract theoretical concepts with concrete examples in order to maximize readability and comprehension.

Media Effects Research: A Basic Overview

Author: Glenn G. Sparks

Publisher: Cengage Learning

ISBN: 1305686381

Category: Business & Economics

Page: 368

View: 9946

Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Completely up to date, the Fifth Edition offers new coverage of electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more. In addition, 19 all-new Study Boxes offer an in-depth look at media effects information in real-world practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Understanding Communication Theory

A Beginner's Guide

Author: Stephen M. Croucher

Publisher: Routledge

ISBN: 1317751361

Category: Language Arts & Disciplines

Page: 288

View: 7720

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

The Interactional View

Studies at the Mental Research Institute Palo Alto 1965-74

Author: Paul Watzlawick,John H. Weakland

Publisher: W W Norton & Company Incorporated

ISBN: 9780393333305

Category: Psychology

Page: 424

View: 4392

This book contains articles by members and associates of the Mental Research Institute, Palo Alto, based on their work in family therapy during the period 1965-1974.

The History and Theory of Rhetoric

An Introduction

Author: James A. Herrick

Publisher: Routledge

ISBN: 1315404125

Category: Language Arts & Disciplines

Page: 330

View: 6661

By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, The History and Theory of Rhetoric illustrates how persuasive public discourse performs essential social functions and shapes our daily worlds. Students gain a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. This new 6th edition includes greater attention to non-Western studies, as well as contemporary developments such as the rhetoric of science, feminist rhetoric, the rhetoric of display, and comparative rhetoric. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today’s students.

The Art of Positive Communication

Theory and Practice

Author: Julien C. Mirivel

Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

ISBN: 9781433121005

Category: Language Arts & Disciplines

Page: 190

View: 4396

How we communicate with each other matters greatly. Our identity, our friendships and marriages, our families, and our culture are the product of how we speak to one another. Our words affect our hopes and dreams, as well as those of our children. We insult, complain, or criticize. We compliment, offer support, and inspire. These are choices that take place in the crevices of our most private and public conversations with others. <BR> This book bridges communication theory and practice to foreground an important message: positive communication matters. By examining closely how people talk to each other at home or at work, this book enables undergraduate and graduate students to communicate more positively. <I>The Art of Positive Communication is an ideal text for undergraduate and graduate students enrolled in interpersonal communication courses and as a supplemental text to inspire all students to communicate better.

Theories of Human Communication

Eleventh Edition

Author: Stephen W. Littlejohn,Karen A. Foss,John G. Oetzel

Publisher: Waveland Press

ISBN: 1478634774

Category: Language Arts & Disciplines

Page: 498

View: 7326

The Eleventh Edition is organized around: (1) elements of the basic communication model—communicator, message, medium, and “beyond” human communication; and (2) communication contexts—relationship, group, organization, health, culture, and society. A new chapter discusses four frameworks by which theories can be organized; students can see how theories contribute to and are impacted by larger issues about the nature of inquiry. To provide comprehensive, up-to-date coverage of theories, the authors surveyed articles in communication journals published over the last five years. Each chapter covers an average of 13 theories, half of which are new to this edition. New areas covered include health, social media, and “beyond human communication”—communication between humans and nature, humans and objects, humans and technology, humans and the divine. “From the Source” boxes give students a look at the theorists behind the theories—their inspirations, motivations, and goals. Written in an accessible style, the book is ideal for upper-division undergraduate classes and as a comprehensive summary of major theories for the graduate level.

Standing in the Intersection

Feminist Voices, Feminist Practices in Communication Studies

Author: Karma R. Chávez

Publisher: SUNY Press

ISBN: 1438444915


Page: 231

View: 2345

Unpacks the myriad ways rhetorical and communication theories and feminist intersectional approaches impact one another.

The Communication Book

44 Ideas for Better Conversations Every Day

Author: Mikael Krogerus,Roman Tschäppeler

Publisher: Portfolio

ISBN: 9780241982280

Category: Business & Economics

Page: 176

View: 5175

he internationally bestselling duo Mikael Krogerus and Roman Tschoppeler have tested the 44 most important communication theories - from Aristotle's thoughts on presenting through Proust on asking questions to the Harvard Negotiation Project - for their practicality in daily business life. In The Communication Book they distil them into a single volume that in their winning way turns seemingly difficult ideas into clear and entertaining diagrams. From running better meetings and improving the conversations in your head to brushing up on your listening skills and small talk, the pair masterfully fuses theoretical knowledge and business advice with humour and practicality. With sections on work, the self, relationships and language, they show that we can improve not only whatwe communicate, but howwe do so. Whether you're a CEO or starting out - or want to improve your relationships at home - this smartly-illustrated and compact guide will improve your communication skills and help you form more meaningful connections at work, while smiling too.

Communication Research

Asking Questions, Finding Answers

Author: Joann Keyton

Publisher: McGraw-Hill Higher Education

ISBN: 0077513983

Category: Language Arts & Disciplines

Page: 448

View: 3848

Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Author: W. Chan Kim,Renee Mauborgne

Publisher: Harvard Business Review Press

ISBN: 1625274491

Category: Business & Economics

Page: 256

View: 3756

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.